 the elite are a million middle-class women, miserable because they are not of the elite, and trying to appear of it in public; and beneath them, in turn, are five million farmers' wives reading 'fashion papers' and trimming bonnets, and shop-girls and serving-maids selling themselves into brothels for cheap jewelry and imitation seal-skin robes. And then consider that, added to this competition in display, you have, like oil on the flames, a whole system of competition in selling! You have manufacturers contriving tens of thousands of catchpenny devices, storekeepers displaying them, and newspapers and magazines filled up with advertisements of them!"
"And don't forget the wastes of fraud," put in young Fisher.
"When one comes to the ultra-modern profession of advertising," responded Schliemann—"the science of persuading people to buy what they do not want—he is in the very center of the ghastly charnel house of capitalist destructiveness, and he scarcely knows which of a dozen horrors to point out first. But consider the waste in time and energy incidental to making ten thousand varieties of a thing for purposes of ostentation and snobbishness, where one variety would do for use! Consider all the waste incidental to the manufacture of cheap qualities of goods, of goods made to sell and deceive the ignorant; consider the wastes of adulteration,—the shoddy clothing, the cotton blankets, the unstable tenements, the ground-cork life-preservers, the adulterated milk, the aniline soda water, the potato-flour sausages—"
"And consider the moral aspects of the thing," put in the ex-preacher.
"Precisely," said Schliemann; "the low knavery and the ferocious cruelty incidental to them, the plotting and the lying and the bribing, the blustering and bragging, the screaming egotism, the hurrying and worrying. Of course, imitation and adulteration are the essence of competition—they are but another form of the phrase 'to buy in the cheapest market and sell in the dearest.' A government official has stated that the nation suffers a loss of a billion and a quarter dollars a year through adulterated foods; which means, of course, not only materials wasted that might have been useful outside of the human stomach, but doctors and nurses for people who would otherwise have been well, and undertakers for the whole human race ten or twenty years before the proper time. Then again, consider the waste of time and energy required to sell these things in a dozen stores, where one would do. There are a million or two of business firms in
